Aspects, Brochure Design


Aspects is the National Memorial Arboretum’s new £8m events building who h hosts a multitude of events inclining conferences, banquets, fairs, exhibitions and small meetings. It is a contemporary facility nestled in a stunning landscape. To help promote the flexible space, the events team at the Arboretum asked for a brochure that could be given out to prospective event organisers.


Our commission

The brochure design had to reflect the modern contemporary look and feel of the building. It also needed to epitomise the inspirational backdrop of its special setting. And finally, the brochure needed to express the quality of the catering and front of house management.


What we delivered

A high-end brochure that would inspire event managers to see Aspects as a viable alternative to other conference facilities available in central England. Matching Aspects signage, we used a dark grey background with green lettering to emphasise the natural landscape in which Aspects sits. This is reinforced by the leafy background.

Inside the brochure you’ll find high end professional imagery which works to show visitors the quality of the space and the service offering. A variety of images were used to show off the Arboretum at different times of the day and in all seasons. Special emphasis was placed on the different room configurations, examples of high quality catering to emphasise the attention to detail any event manager would benefit from.  Finally, recognisable memorials were included to connect users with the wider space that can be enjoyed before, during and after their event.

Brand Jam also managed the printing of the brochure. The cover was printed onto a heavy weight silk board and laminated with soft-touch laminate. The leaf illustrations were treated with a high gloss spot varnish for extra contrast and depth. This finish gave the brochure a very tactile quality, giving recipients a long lasting impression and a high-end brochure they won’t want to throw away in a hurry.

The design and print of the brochure was ready for the grand opening of Aspects held on 27th September 2018 where it was received incredibly well by staff and guests.

  • Categories : Design for Print
  • Client : National Memorial Arboretum

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