Armistice 100


November 11th 2018 marked 100 years since the Armistice agreement was signed to officially end the First World War. 

As part of their Armistice 100 commemorations the National Memorial Arboretum hosted a number of special events over the weekend, including a candlelight vigil and a moving Armistice Day and Remembrance Sunday service. Over 10,000 members of the public came to the Arboretum to pay their respects to those who served during the First World War. 

To engage every visitor attending the comparative events, Brand Jam was asked to create an event logo, invitations, order of services, a keepsake commemorative programme and event wayfinding. 


What we delivered

The event logo took inspiration from the poppy used by the Royal British Legion as a national symbol of sacrifice and hope. We created a version which had a poignant impact yet stayed very respectful to the symbolism it carries. A subtle notch was placed in the top left petal of the poppy to represent guns falling silent at the 11th hour on the 11th day of the 11th month. Minimal colour was used with the poppy sitting on a white background so the red of the poppy had a real visual and emotional impact. 

The invitations, order of services, commemorative programme and event signage were designed to lead with the poppy logo. Important information and service instructions were carefully laid out alongside moving photography that recognised poignant and significant moments of the First World War. The aim was to engage visitors as much as possible so they really felt welcomed and an integral part of the service. 

  • Date : 11/11/18
  • Categories : Branding, Design for Print, Exhibition & Event, Signage & Wayfinding
  • Client : National Memorial Arboretum

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