Childrens Choice Therapy Service, Branding


Children’s Choice Therapy Service are specialist Occupational Therapists, who provide independent services to special and main stream schools, health and social care as well as charities and individuals.

We were asked to create a brand that would feel uplifting and fun whilst remaining professional and authoritative within this specialised sector.


The solution

Using the company name ‘Children’s Choice’ as inspiration we created the logo with two contrasting font styles. The hand drawn font suggests a child has endorsed the service whilst the formal crisp san-serif font coneys a sense of professionalism and authority.

The use of green and blue within the colourway adds a calming and relaxing quality to the brand. This reassuring theme is further enhanced with an illustrated meadow landscape background image.

  • Categories : Branding
  • Client : Childrens Choice Therapy Service

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