Description
Adept cleaning offers professional cleaning services to commercial businesses such as professional practices, educational establishments, primary healthcare outlets, leisure facilities, hotels and industrial manufacturers. They also successfully recruit and support national franchisees.
What we delivered
Our client requested a new website. It needed to be updated with their new branding with more simple navigation and a user-friendly interface to showcase their service offering in a less ambiguous way.
The website needed to work for two target audiences, potential cleaning clients and prospective franchisees. It was important to keep the two audiences separate in order to maintain a clear focus for these areas of the business. We deliberately designed the home page aimed at cleaning clients but added a dedicated landing page for Adepts’ franchise team.
Overall, the website featured detailed service information with clear calls to action on every page. SEO and Google ranking capability was prioritised with well thought out page layouts, keyword rich copy, meta tags, meta headlines and links.
- Categories : Web
- Client : Adept Cleaning Services
