Senses Of Siam, Branding

Description

Senses of Siam is an authentic Thai beauty salon based in Staffordshire. This award winning business offers their clients a full range of high-end spa quality facials, massages, Thai therapies, holistic, nail and body treatments.

When Senses of Siam approached us, our client had an established and longstanding business offering beauty and holistic treatments. But, after spotting a gap in the local market, the owner felt the time was right to upgrade the salon and really hone in on her Thai heritage and influences. Hence, a new brand was required to promote the more boutique styled salon which offered unique Thai inspired services and high-end product offerings.

 

What we delivered

Our client had purchased a sculpture of a Golden Bodhi tree on a trip to Thailand and wanted to use this in the design of the logo. Taking the piece as inspiration, we developed this into the focal point of the logo. The serif font although western in its design, captures the essence of the Thai character style with the addition of the customised ligatures and swashes. The brown and gold colourway is a traditional Thai palette that adds authenticity to the brand.

With the brand now completed we applied this across their marketing collateral including treatment menus, loyalty cards, price lists and gift vouchers and a new website.

  • Categories : Branding, Print
  • Client : Senses Of Siam

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